This Colton-based rubber recycler’s sales soared thanks to pandemic habits

Southern California News Group: Orange County Register

When a company boosts sales by 40%, diverts waste from landfills and helps ex-felons rebuild their lives by putting them to work, it must be doing something right.

U.S. Rubber Recycling Inc., a Colton business that converts used truck tires into rubber flooring and sound-reducing underlayment, has accomplished all of that amid the COVID-19 pandemic, no less.

CEO Jeff Baldassari attributes the company’s 2020 sales increase to a few factors:

“People changed their buying behavior in 2020 because of the virus,” he said. “They weren’t going to stores as much, but online sales went up. We’ve had a longtime partnership with Rubber Flooring, which sells rubber mats and flooring, and their sales exploded because of online buying.”

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