We believe that the narrative of what goes into our products and the practices that we employ to produce them, transcend the products themselves. We believe that we have a duty to embed a 7th generation philosophy into our business model and generate sustained triple bottom line value (people, planet and prosperity) for current and future generations to thrive.
Our sport flooring, acoustical underlayment and vegetation control matting each contain 75%-95% post-consumer and/or post-industrial recycled California tire rubber. In 2018 we diverted 6,480,459 pounds of post-consumer tire rubber from California landfills. Our closed-loop manufacturing system performs exceptionally well. Annually we reclaim approximately 2,900,000 pounds of recycled trim generated by our manufacturing stream of recycled rubber. This post-industrial waste becomes the primary feed stream to produce Confetti™ flooring, QuietSound™ Acoustical Underlayment and ClearSight™ Vegetation Control Matting.
Looking beyond waste diversion, we screen our products for chemical hazards and we post a Health Product Declaration for each one, respectively. We have conducted a Type III Environmental Product Declaration and audited our carbon footprint. Scientific data and third party verification helps us better understand how we impact the environment and where there is room to improve. As a result, we have embarked on new initiatives to achieve positive and tangible social, environmental and economic outcomes, which will lead to more sustained value for our stakeholders.