American City Business Journals
Nearly half of U.S. Rubber Recycling Inc.’s 70 employees have previously been incarcerated.
The Colton, California-based company takes used tires and turns them into custom flooring for fitness centers and sound-absorbing underlayment for multistory buildings and has doubled its sales over the course of the pandemic — a fact that CEO Jeff Baldassari attributes at least partly to having a growing workforce at a time when the labor shortage has made it hard to recruit and retain workers.
“You have to talk to these people. You gotta take a chance at people. And I am not saying everyone is going to work,” Baldassari said in an interview. “More times than not it’s not going to. It was worth it.”