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Our History

History of U.S. Rubber Recycling

A Market-Driven Journey in the Golden State

U.S. Rubber Recycling began its journey as Advanced Flooring in 1986. In 1992 it was renamed  “U.S. Rubber Recycling, Inc.” after it was purchased by U.S. Alcohol Testing Labs, of Rancho Cucamonga, CA. The company’s flagship product, SureStep Tire Tile, was made from bias-ply strips of truck. Business took off when Wal-Mart selected SureStep for the flooring in its entryways.

Creating Value, Recycling Tires

In 1996 an experienced team of business professionals saw the opportunity to expand and purchased the company. Bias-ply truck tires, the raw material for the SureStep Tire Tiles, were starting to become very difficult to source, as most of America’s trucking firms switched to steel belted radial tire. The new owners decided to diversify and build a product line made from crumb rubber. By 2000 the business had transformed from SureStep Tiles to sheets and tiles made from the recycled crumb rubber. We named the product Survivor™.  Survivor SportFloorTM is now an industry leader and is the flooring of record for many of the country’s most prestigious fitness chains, including Gold’s Gym, Crunch Fitness, UFC Gyms, and Madonna’s Hard Candy, along with a large number of Division I colleges and universities. Survivor is also becoming increasingly popular in other regions of the world, such as the Middle East, South America and East Asia.

High-Quality Products for Multiple Markets

US Rubber Recycling developed  QuietSound™, an acoustic underlayment solution, to meet the needs of the high-rise, multi-family condominiums and towers being built across the country and around the world.

US Rubber Recycling continues to refine and develop new and improved products for commercial flooring, acoustical underlayment and other industrial uses, such as dunnage and weed abatement. In everything we do, the needs of our customers come first as we strive to provide the most creative engineering solutions while preserving natural resources.


Our primary markets include:

Our Partners

US Rubber Recycling was able to build a state-of-the-art production line to manufacture products made from recycled crumb rubber thanks to a grant from the California Integrated Waste Management Board, which is now called Cal Recycle. USRR later expanded that production capability to make sheet and roll goods. Without their help the company wouldn’t be where it is today.