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U.S. Rubber: Named Ethics Category Business Winner for Marketplace Excellence

Citing U.S. Rubber’s commitment to its employees and community, the Better Business Bureau chapter serving Central California and Inland Empire Counties honored the sustainable fitness flooring manufacturer on Wednesday, September 7th by presenting CEO Jeff Baldassari with the 2022 Ethics Award for Marketplace Excellence.

Employee success is at the core of U.S. Rubber’s business model. Nearly two-thirds of the team is composed of formerly incarcerated people hired through its Bounce Back! second-chance hiring program. Baldassari says that the jobs U.S. Rubber offers give employees a rare opportunity to earn disposable income and find their footing after prison, allowing them to take care of their families, give back to their communities, and make positive, ethical changes to build a better life.

“To win this award says something about our people,” says Baldassari. “When you have these opportunities to grow, it’s the people that get it done. You can have the greatest strategies in the world, but without great people with ethics and effort and standards, it’s all…academics. This makes it real; this makes it fun.”


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